We transform how organizations approach growth through a series of Opportunity Thinking principles and practices. Here are four of our 13 principles.

opportunity = need + value + conditions

When thinking about opportunity, we look at its three parts:

• The needs that it addresses

• The value that it creates

• The conditions that make it the right time

When all three are present, true opportunity exists.

opportunity middleware

Opportunities exist at multiple level, from the high-level territories and spaces down to specific idea platforms and executional strategies. The Middleware bridges the gap between the organizational strategy and the initiatives that will drive growth.

 

six sources of opportunity

We look at the many ways organizations can create value to define opportunity - through technology, expression, business models, the market, the environment and the organization.

the tide

TIDE stands for the trends, insights, dimensions and ecosystem that we use to find opportunity. These multiple methods identify, stretch, expand and validate opportunities.

Ecosystem

We engage our network of over 4000 ecosystem experts defined as anyone who participates, influences or observes the beginnings of opportunity.

The Opportunity
Thinking Company
opportunity = need + value + conditions

We transform how organizations approach growth through a series of Opportunity Thinking principles and practices. Here are four of our 13 principles.

When thinking about opportunity, we look at its three parts:

• The needs that it addresses

• The value that it creates

• The conditions that make it the right time

When all three are present, true opportunity exists.

opportunity middleware

Opportunities exist at multiple level, from the high-level territories and spaces down to specific idea platforms and executional strategies. The Middleware bridges the gap between the organizational strategy and the initiatives that will drive growth.

six sources of opportunity

We look at the many ways organizations can create value to define opportunity - through technology, expression, business models, the market, the environment and the organization.

the tide

TIDE stands for the trends, insights, dimensions and ecosystem that we use to find opportunity. These multiple methods identify, stretch, expand and validate opportunities.

Ecosystem

We engage our network of over 4000 ecosystem experts defined as anyone who participates, influences or observes the beginnings of opportunity.